The Changing Face of Television in America.

  • By John Pearce
  • 09 Oct, 2015

 “Times they are a changing"

The Changing Face of Television in America.

As Bob Dylan once sang, “Times they are a changing”. This statement could easily be applied to the way people are getting their television today.

When we entered into the television market back in 1983, cable was in its’ infancy and the majority of Americans that didn’t live within the city limits were watching TV with an over the air antenna. The VCR rental business was flourishing, both in sales and rentals, and there was a lot of interest in the new kid on the block, the Big Dish, or, C-Band satellite systems.

With an investment of a few thousand dollars, customers living outside the reach of the local cable companies could get dozens of channels, like ESPN, CNN, TBS and premium movie channels like HBO and Disney for free.

The landscape of rural America was changing. The new C-Band dishes were being installed across the countryside, and this new industry was flourishing. But as Bob sang, “Times they are a changing”; they sure did. In 1986 General Instrument introduced a new product to the owners of the big dishes; the VideoCypher.

Now, I know VideoCypher sounds like some sort of poisonous snake, and in fact, it did take a big bite out of this new satellite market. The VideoCypher enabled the programmers like HBO, to encrypt (scramble) their signals, and start to charge customers for their services. Newspapers ran headlines that “The Skys Were Going Dark”. Big dish satellite sales came to a dead stop, and thousands of Americans were faced with having to purchase the new VideoCypher if they wanted to continue to receive the “cable” channels. The demand for quality television programming soon outweighed the objections to pay for it and the big dish sales returned.

It would be a decade later, in 1994 that the American market was introduced to a revolutionary new product, DIRECTV, or, the small, much more affordable Direct Broadcast Satellite Service.

DIRECTV initially sold their product in the big box retail stores for $699, and had 40 channels of basic cable for $19.99 a month. Premium channels like HBO and Showtime were also available. Customers were lining up to purchase the new service and would take it home and install it themselves. At this time, DIRECTV didn’t have the network of contract installers and sub contractors established like they do today. Local satellite dealers filled the gap, and offered sales and installation of the service, but the customer had to pay for their services.

In 1996, Echostar entered the small dish market with their own version of the small dish, DBS service, DISH Network. The field was set for the next 20 years as the small dishes would soon obsolete the big C-Band dishes, and DBS services was accepted as the choice for television service throughout rural America.

Today, satellite and cable is seeing a new competitor in the form of Internet Protocol Television, or IPTV. Providers such as Netflix, Hulu and Amazon are now offering cable programming over high speed internet lines. All though many of these services do not offer “live” programming, they are developing a strong following of customers who are enjoying a multitude of programs at a fraction of the cost of cable and satellite services.

 We have found a “NEW-OLD” market re-emerging with these early-opters to the IPTV services. Off-Air Antennas! Yes, we have come full circle back to the technology of the 50s and 60s with millions of customers installing traditional off air antennas to receiver their local news, weather and sports. The National Association of Broadcasters is fighting hard to keep the local networks, ABC, NBC, CBS, PBS  and Fox from being resold over the internet to protect the local broadcasters market from eroding. By combining an Off-Air Antenna Service (the local network channels) with a High Speed Internet service and a subscription to one or more of the IPTV providers (NetFlix, HULU..)  Millions of Americans are making the switch and dumping the cable or satellite.

The Future??

While many think that this IPTV service combined with off air antenna is the solution, we are finding that it is not the solution for everyone. Yes, many customers that have tried this solution are coming back in to our offices saying that the IPTV services are not delivering the quality of service that they have come to expect from satellite and cable. Many internet providers are struggling with limited bandwidth or even worse, imposing bandwidth limits to deal with the vast amount of data that is required to deliver HDTV content to the masses. Let’s face it, watching a rerun of the World Series, Super Bowl or Academy Awards just isn’t the same as watching it live. Driving to work this morning in Ocala, Florida I saw a Billboard from Cox Cable stating “Our Internet Doesn’t Slow down When You Watch HDTV Programming”. Unfortunately this is the case for many customers that try the IPTV option.

Well, are times really.... a changing? Certainly they are, and what will the future of television in America be?

 Stay tuned, as I am sure that the next big thing is just around the corner.

John Pearce

International Satellite & Antenna Service

Ocala, Florida


International Satellite & Antenna Service Blog

By John Pearce 28 Oct, 2017

Ocala, Florida, October 27, 2017 – DISH recently designated International Satellite & Antenna Service as a “Premier Local Retailer,” the company’s highest honor for businesses that demonstrate excellence in performance and customer experience.


Following a highly selective process, International Satellite & Antenna Service joins the top five percent of authorized DISH retailers in the Premier program. As a result, customers in Central Florida have a front-row seat to experience the latest products, announcements and offers available from DISH.


“International Satellite & Antenna Services truly tuned in to the needs and preferences of customers in the greater Ocala area, and we are proud to have them join our Premier program,” said Amir Ahmed, DISH senior vice president for Indirect Sales. “Premier Local Retailers are a crucial part of our business, serving as trusted partners who help us better serve our customers, together.”


“Our goal is to provide our customers with the best entertainment and home technology experience at the greatest value,” said John Pearce, President of International Satellite. “We could not have reached Premier Local Retailer status without the support and loyalty of our customers, and your voice will continue to be the most important as we partner with DISH to deliver the best experience possible.”


To learn more about International satellite & Antenna Service or to demo the latest offerings from DISH and Sling TV, visit .


About DISH

DISH Network Corp. (NASDAQ:DISH), through its subsidiaries, provides approximately 13.528 million pay-TV subscribers, as of March 31, 2017, with the highest-quality programming and technology with the most choices at the best value. DISH offers a high definition line-up with more than 200 national HD channels, the most international channels and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit .



About [International Satellite & Antenna Service

International Satellite & Antenna Service is one of the Nation’s Oldest and Largest Satellite TV, Satellite Internet and HDTV Antenna Dealers.

Founded in 1983 by John Pearce, a pioneer in the direct to home satellite industry, International Satellite was among the first U.S. satellite companies recognized by the United States Department of Commerce for publication in Commercial News U.S.A.

International Satellite has received numerous awards and recognition from companies like DirecTV, Dish Network, WildBlue, Uniden and General Instrument for being one of the Nation’s Top Retailers. Recently, International Satellite & Antenna Service received the Ocala Star Banner’s Best of the Best, Voters Choice Award for 2017 in the IT division.

International Satellite & Antenna Service’s showroom is located 3 miles west of I-75 in State Road 200 in the Jasmine Plaza. Their phones are answered after hours by their on-duty technician 7 days a week/ 365 days a year.


For additional information about DSIH or International Satellite & Antenna Service contact John Pearce at 1-800-331-8295 or email

By John Pearce 28 Oct, 2017

100 Hours of Content Anywhere
The HopperGO can store up to 100 hours of content for offline viewing, allowing you to save space on your mobile device. 

Connect to All of Your Devices
The HopperGO can connect with up to 5 devices so your whole family can enjoy TV on the go. 

Built-In Battery
With its built-in battery, the HopperGO can last for 4 hours and is easily recharged through any USB port

By John Pearce 28 Oct, 2017

HughesNet Gen5 Delivers True FCC-Defined Broadband, Attracts New Customers In Every Continental U.S. State

Germantown, Md., June 5, 2017—Hughes Network Systems, LLC (HUGHES) today announced its recently launched HughesNet Gen5 satellite Internet service has reached a major milestone in just two months – now serving more than 100,000 homes and small businesses, including both new subscribers and upgrades, and subscribers in every continental U.S. state have been connected to the service.

Launched in late March 2017, new customers to HughesNet Gen5 are experiencing faster speeds, more data, built-in Wi-Fi and an overall improved Internet experience. HughesNet Gen5 is the first and only U.S. satellite Internet service to offer Federal Communications Commission (FCC) defined broadband speeds – 25 Mbps download and 3 Mbps upload – from coast-to-coast.

“The new HughesNet Gen5 is meeting the need for high-speed Internet in households and small businesses across the country – especially in areas underserved or unserved by ‘traditional’ wired Internet,” said Mike Cook, executive vice president at Hughes. “Everyone has the right to high- speed Internet access and Hughes is proud to bring fast, reliable Internet to all households coast-to-coast across America, no matter where they live or work.”

Early customer responses show they are enjoying higher satisfaction and improved performance from the new HughesNet Gen5 service. According to Joe K. from Illinois, “I’ve seen a big boost in performance with HughesNet Gen5, giving me the true broadband speeds I’ve wanted. The overall experience is just a lot better.”

HughesNet is America’s #1 choice for satellite Internet with more than one million subscribers nationwide. HughesNet Gen5 is available in a variety of affordable consumer and business plans to suit customer’s specific needs. Plans range from 10 to 250 GB/month of data with the same fast speeds of 25 Mbps on every plan. Additional features include: 

• Built-in Wi-Fi to easily connect wireless devices
• No hard data limits – if monthly plan data is exceeded, service continues at a reduced speed until the next billing cycle
• Video Data Saver to watch more videos using less data
• Bonus Zone – 50 GB of free data per month to use during off-peak hours (2 a.m. - 8 a.m.)

HughesNet Gen5, recently named the winner of a Gold Stevie® Award in the Consumer Services category in the 15th annual American Business Awards, is available through a nationwide network of dealers and sales agents, as well as directly through .

About Hughes Network Systems
Hughes Network Systems, LLC (HUGHES) is the global leader in broadband satellite technology and services for home and office. Its flagship high-speed satellite Internet service is HughesNet®, the world’s largest satellite network with over 1 million residential and business customers across North America and Brazil. For large enterprises and governments, the company’s HughesON® managed network services provide complete connectivity solutions employing an optimized mix of satellite and terrestrial technologies. The JUPITER™ System is the world’s most widely deployed High-Throughput Satellite (HTS) platform, operating on more than 20 satellites by leading service providers, delivering a wide range of broadband enterprise, mobility and cellular backhaul applications. To date, Hughes has shipped more than 5.5 million terminals to customers in over 100 countries, representing over 50 percent market share, and its technology is powering broadband services to aircraft around the world.

Headquartered outside Washington, D.C., in Germantown, Maryland, USA, Hughes operates sales and support offices worldwide, and is a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), a premier global provider of satellite operations. For additional information about Hughes, please visit  and follow @Hughes_Corp  on Twitter.

About EchoStar
EchoStar Corporation (NASDAQ: SATS) is a premier global provider of satellite communication solutions. Headquartered in Englewood, Colo., and conducting business around the globe, EchoStar is a pioneer in secure communications technologies through its Hughes Network Systems and EchoStar Satellite Services business segments. For more information, visit . Follow @EchoStar  on Twitter.
©2017 Hughes Network Systems, LLC, an EchoStar company. Hughes and HughesNet are registered trademarks and HughesON and JUPITER are trademarks of Hughes Network Systems, LLC.

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