TV antennas are gaining popularity with the rollout of ATSC 3.0 (Advanced Television Systems Committee, version 3.0), which is the next-generation broadcasting standard for over-the-air (OTA) television in the U.S. Here are a few reasons for this trend:

Improved Picture Quality: ATSC 3.0 supports higher resolutions, including 4K, and offers better picture quality and improved audio. This enhancement encourages viewers to switch to antennas to access free OTA broadcasts.

Enhanced Features: ATSC 3.0 includes features like interactive content, personalized viewing options, and improved emergency alert systems, making OTA broadcasts more appealing.

Cost Savings: With the increasing cost of cable and satellite subscriptions, many viewers are looking for alternatives. Antennas provide a cost-effective way to access local channels without monthly fees.

Increased Channel Availability: ATSC 3.0 allows broadcasters to transmit multiple channels in a single signal, potentially increasing the number of available local channels for antenna users.

Rural Accessibility: For people in rural or underserved areas where internet access may be limited, antennas offer a reliable way to access live television without needing a subscription service.

As awareness of ATSC 3.0 grows, many consumers are likely to consider upgrading their antennas or investing in new ones to take advantage of the enhanced broadcasting capabilities.

For additional information on ATSC 3.0 and OTA Antennas, call John at International Satellite & Antenna Service